Nine week Project

I'm a student that attends Spring Woods High School and I been in this Sports Marketing class for the past nine weeks. We have learned many parts in the sports marketing area. For the first couple of weeks we learned about the marketing mix also known as the 4 P's. The 4 P's are product, place, promotion, and price. The 4 P's help a company out in order for them to maintain a good business and for the company to be successful. Product is what the company is selling to the customer. Place is where the company sells it product to the customers and the methods used to make products available to the customer. Promotion is the way a company put its product out there. Finally price is the amount a customer is goin to buy on the product. After the 4 P's we learned about the 7 keys of marketing. The seven keys are interdependent which means they all rely on one another for a company to be successful. The seven keys contain Product/Service Management, distribution, selling, marketing-information management, financing, pricing, promotion. We focused on the seven key functions for about 3 and half weeks. The last thing we had learned is called STP. STP stands for Segment, Target, and Position. The company uses STP to focus on what customers they are going to try to sell their product too. This is basically what we learned for the nine weeks. So far in sports marketing I have had a blast and a fun time learning about SPORTS MARKETING!!!!!!!!!!!!!!

Stephon Marbury Sneakers

In sports marketing class I seen a video that included Stephon Marbury and his shoes. The video showed what Marbury had done for his community. Marbury had came out with a line of sneakers called Starbury's. His shoes were affordable enough for the less unforturnate. His shoes were priced at 15 dollars. Stephon's mom was explaining in the video that why are people going to choose a pair of a hundred dollar shoes instead of food for the house. So with affordable shoes it helps out family buy their children a pair of good shoes and have money left over for their other needs. The difference between wanting someting and needing something is that you can't go without it like for example food products. A want is a luxury and you don't really need it. I buy fashion based on a mixture of my swag and what everybody else is wearing.

Selling

In sports marketing class we learned about selling, which is one of the seven keys of marketing. Selling inlcudes direct and indirect communication with customers to assess and satisfy their needs. For example, buying something on the internet is indirect, and buying a car from a car lot is direct selling. The teacher asked us to find two videos that show how they sell their product in the commercial ad.




In this commercial ad people are getting hit by something real hard and saying "am good". Then at the end pepsi shows their product and the guy drinks it and also says "am good". Even though the drink is diet the guy says that its good. Some drinks that are diet are nasty.




In this commercial the guy expects to catch the mouse with the piece of dorito, so he is just stares at the mouse hole and waits. While he is waiting he grabs a hand full of doritos and then the mouse jumps out and attacts him. Then at the end the mouse is punching the guy. This commercial shows that the doritos are good because the mouse attacks him and starts beating him up for the bag of doritos.

Marketing Information Management

In sports marketing class we are studying marketing information mangagment (MIM). Marketing information management is gathering and using information about customers to improve business decision making, like in a focus goup. A focus group is a group of people that discuss problems or try improve the business.We did a focus group activity is sports marketing. The teacher got three sodas and label them one, two, and three. Then the class drank each of them and we collected the data of what the class thought about the sodas. So then I went to you tube i found a alcohol focus group. They discuss thier ideas about alcohol in the video.

Distrubution Activity

Today in our marketing class we learned about distrubution. Distrubition is the way a product gets from point A to point B. So we did an activity to get a better understanding about distrubution. We had three team members and each had a job. We had to get salt and water from one side of the class to the other side of the room using the tools of a spoon, napkin, and straw. The salt and water were in a cup and the cup symbolize a factory. So we couldn't pick up the cup. One team member had got a straw and sucked up all the water in his mouth. He had to take two trips to get the water from point A to point B. Then my other teamate and I had to use the spoon to pick up the salt and place it in the napkin. We couldnt pick up the cup so it took like 4 trips. Our team had got in second place. Our teams ideas work well, but the only thing was that we were kind of slow while they did it quicker. I willl consider our distribution plan a huge successes. The distribution plan is important to the business world because the customer or who ever is getting the product wants to be satisfied.

Interview Questons

My favorite food that I like is Mexican food. The music that i listen to the most is hip-hop. I really don't watch that much TV because of football practice. Science is my favorite subject in school. I really don't excel in this class, but I really like the projects we do. I wish I study for test, I just go to the class hopeing that i get a good grade. I maybe study for a major test, if that. I want to learn how to own my own business from sports marketing. As the team goes, I think the work should be divided evenly among the people in the group. I would make a great team member because I work effeintenally, I'm smart, and I am good to get along with!

The 4 P's

This is a project i did in Sportsmarketing. This assignment is to teach you to learn about the four P's. The four P's are Product, Place, Promotion, and Price. The Product I choose to do is Jordan shoes. The place that you can purchase them is at Foot Locker. Then the price I choose for the shoes was 100.99. The thing I promoted is the shoes and how they make you able to jump!