In sports marketing class we are studying marketing information mangagment (MIM). Marketing information management is gathering and using information about customers to improve business decision making, like in a focus goup. A focus group is a group of people that discuss problems or try improve the business.We did a focus group activity is sports marketing. The teacher got three sodas and label them one, two, and three. Then the class drank each of them and we collected the data of what the class thought about the sodas. So then I went to you tube i found a alcohol focus group. They discuss thier ideas about alcohol in the video.
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