Wednesday, September 30, 2009

Selling

In sports marketing class we learned about selling, which is one of the seven keys of marketing. Selling inlcudes direct and indirect communication with customers to assess and satisfy their needs. For example, buying something on the internet is indirect, and buying a car from a car lot is direct selling. The teacher asked us to find two videos that show how they sell their product in the commercial ad.




In this commercial ad people are getting hit by something real hard and saying "am good". Then at the end pepsi shows their product and the guy drinks it and also says "am good". Even though the drink is diet the guy says that its good. Some drinks that are diet are nasty.




In this commercial the guy expects to catch the mouse with the piece of dorito, so he is just stares at the mouse hole and waits. While he is waiting he grabs a hand full of doritos and then the mouse jumps out and attacts him. Then at the end the mouse is punching the guy. This commercial shows that the doritos are good because the mouse attacks him and starts beating him up for the bag of doritos.

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