Stephon Marbury Sneakers

In sports marketing class I seen a video that included Stephon Marbury and his shoes. The video showed what Marbury had done for his community. Marbury had came out with a line of sneakers called Starbury's. His shoes were affordable enough for the less unforturnate. His shoes were priced at 15 dollars. Stephon's mom was explaining in the video that why are people going to choose a pair of a hundred dollar shoes instead of food for the house. So with affordable shoes it helps out family buy their children a pair of good shoes and have money left over for their other needs. The difference between wanting someting and needing something is that you can't go without it like for example food products. A want is a luxury and you don't really need it. I buy fashion based on a mixture of my swag and what everybody else is wearing.